Our previous two challenges' winners have already taken home $25,000 in prize money. Now, our biggest EVER creative challenge yet is live: a 2-week global showdown to see how far creators can push Higgsfield’s AI video tools. Agencies around the world are waiting for your entries to spark.

Craft a Video (IG Reel or Video on X) that goes global. Top Videos win cash and worldwide creative coverage.

Quick Timeline

• Opens: NOW

• Closes: August 17, 2025, 11:59 pm PST

• Winners announced on our Instagram main page @higgsfield.ai and X main page @higgsfield_ai by August 25

Prize Breakdown ($20,000 total)

• Grand Prize – our top pick – $5,000 + 1 Year Creator on Higgsfield + 3 Months Max on MiniMax

• Best Effect – best reel using any Higgsfield effect – $4,000 + 1 Year Ultimate on Higgsfield + 3 Months Max on MiniMax

• Most Viral – highest view count – $4,000 + 1 Year Ultimate on Higgsfield + 3 Months Max on MiniMax

• Best Ad – most compelling promo about Higgsfield – $2,000 + 1 Year Ultimate on Higgsfield + 3 Months Max on MiniMax

• Most Realistic – hyperrealism – $2,000 + 1 Year Ultimate on Higgsfield + 3 Months Max on MiniMax

• Higgsfield Choice – 10 best Reels with over 10k views – $300 + 1 month Creator on Higgsfield

Note: Prizes are shared across Instagram and X - each category has a single winner across both platforms. For example, if the most viral X Video gets 10x views and the most viral IG Reel gets 9x views, the X video gets the prize for the "Most Viral" entry.

How to Enter on Instagram

1. Share our launch Reel to your Instagram story and tag @higgsfield.ai

2. Create 10–45s Reels using any Higgsfield Feature

3. Start your caption with “@higgsfield.ai #higgsfieldmax”.

4. Tag @higgsfield.ai and @hailuoai_official on your Reel

5. No more than two Reels per day until the deadline.

How to Enter on X

1. Retweet our launch Post to your X account

2. Create 10–45s Videos using any Higgsfield Feature

3. Start your post caption with “@higgsfield_ai #higgsfieldmax”.

4. Tag @higgsfield_ai and @Hailuo_AI in your post.

5. No more than two Videos per day until the deadline.

Key Rules

• Must be 18 or older

• Instagram and X profile must be public

• No NSFW content, fake engagement, rage-bait, political content, or copyright violations

• Follow Instagram’s Community Guidelines and The X Rules

• You retain full ownership, but Higgsfield AI may feature your entry or include it in presets

Judging & Payouts

Our team will shortlist the top submissions. An internal panel will select the winners. Cash prizes will be paid via PayPal or Stripe within 30 days of confirmation.

Who Should Enter

• AI video creators, UGC editors, and growth hackers

• Designers, filmmakers, and indie studios creating at scale

• Influencers, storytellers, marketers, and solopreneurs powering content and ads

• Any AI-curious creator ready for a challenge - and the chance to win big

• Still in doubt? Just try, don’t miss the world switching to AI-content

Higgsfield AI - Creativity Unlocked

• VFX – Instantly generate viral, scroll-stopping effects

• Camera Controls – Turn any image into cinema

• Higgsfield Soul – The most photorealistic AI image model

• Soul ID – Now you can be anyone, anywhere

• Higgsfield Canvas – Drop products into any video with zero editing

• And many more.

From zero to viral - your win starts here.

Need Help?

DM us on Instagram at @higgsfield.ai, on X (Twitter) at @higgsfield_ai or join our Discord channel.

Create, share, and good luck - your masterpiece could become part of Higgsfield history.

By submitting an entry, you agree to the Terms & Conditions of the Contest.